doing real estate differently

Sellers

Knowledge is Power

Negotiation starts before you list.

    • Property specific video

    • Property specific website

    • Zillow Showcase

    • Zillow Premier Agent

    • MLS, Open Houses & Broker Open Houses

    • Preparation:

      • General home inspection

      • Professional cleaning

      • Professional photography

      • Professional staging

  • Determining Buyer Expectations

    Choosing a list price is all about determining the highest dollar amount buyers will pay for your home. In their minds, they have an idea of characteristics and quality of homes in certain price points. Our goal is to meet or exceed these expectations.

    Comparable Market Analyses

    Expert Local Market Knowledge. Analyzing your home’s value from multiple angles. In-depth research on comparable properties.

    Seller Net Sheet

    CLICK HERE TO DOWNLOAD

    A detailed breakdown of your estimated net proceeds, before you list your home.

    Use this example (click image to download) Seller Net Sheet to get a clear picture of what you can expect to earn after closing costs, fees, and commissions. No surprises, just facts.

    • Transparent estimate of seller costs

    • Itemized title, tax, and recording fees

    • Real estate commissions clearly shown

    • Net proceeds calculated after all deductions

    • Based on actual county data

    • MLS Prospecting - Contacting buyers in MLS who expressed interest in your home.

    • Showing Statistics - Learn how many buyers are in your market, at your price point

    • Personal Realtor Outreach – Personal calls & Invitations to fellow realtors in the specific communities to preview home, attend broker open houses and public open houses.

    • Professional Network for Collaboration:

      • RE/MAX – One of largest companies in world with ~150,000 agents

      • RE/MAX Above & Beyond – 6 offices in NE Ohio with ~150 agents

    •  Infinity Title Solutions – Partner (based on established sales volume & respected in real estate community) Why Infinity? 2 on-staff attorneys for questions; they provide tax & legal; market analyses including FSBO’s.  Will share listing with ~2,000 Infinity Title connections.

Your own property specific video

7590 Woodland Avenue, Hudson

4367 Roxburghe Drive, Brecksville 

2883 Middleton Road, Hudson

Your own property specific website

Click here to see an example of your property having its own website.

Sally’s Zillow Showcase Listings Advantage

  • Zillow Showcase listings are 10% more likely to go pending within the first 14 days of being listed. 

  • Zillow Showcase listings are selling for 2% more on average than similar non-showcase listings. 

  • Zillow Showcase listings receive 75% more shares, saves and profile views compared to similar non-Showcase listings. 

Updated: March 1, 2026