doing real estate differently
Sellers
Knowledge is Power
Negotiation starts before you list.
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Property specific video
Property specific website
Zillow Showcase
Zillow Premier Agent
MLS, Open Houses & Broker Open Houses
Preparation:
General home inspection
Professional cleaning
Professional photography
Professional staging
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Determining Buyer Expectations
Choosing a list price is all about determining the highest dollar amount buyers will pay for your home. In their minds, they have an idea of characteristics and quality of homes in certain price points. Our goal is to meet or exceed these expectations.
Comparable Market Analyses
Expert Local Market Knowledge. Analyzing your home’s value from multiple angles. In-depth research on comparable properties.
Seller Net Sheet
A detailed breakdown of your estimated net proceeds, before you list your home.
Use this example (click image to download) Seller Net Sheet to get a clear picture of what you can expect to earn after closing costs, fees, and commissions. No surprises, just facts.
Transparent estimate of seller costs
Itemized title, tax, and recording fees
Real estate commissions clearly shown
Net proceeds calculated after all deductions
Based on actual county data
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MLS Prospecting - Contacting buyers in MLS who expressed interest in your home.
Showing Statistics - Learn how many buyers are in your market, at your price point
Personal Realtor Outreach – Personal calls & Invitations to fellow realtors in the specific communities to preview home, attend broker open houses and public open houses.
Professional Network for Collaboration:
RE/MAX – One of largest companies in world with ~150,000 agents
RE/MAX Above & Beyond – 6 offices in NE Ohio with ~150 agents
Infinity Title Solutions – Partner (based on established sales volume & respected in real estate community) Why Infinity? 2 on-staff attorneys for questions; they provide tax & legal; market analyses including FSBO’s. Will share listing with ~2,000 Infinity Title connections.
Your own property specific video
7590 Woodland Avenue, Hudson
4367 Roxburghe Drive, Brecksville
2883 Middleton Road, Hudson
Your own property specific website
Click here to see an example of your property having its own website.
Sally’s Zillow Showcase Listings Advantage
Zillow Showcase listings are 10% more likely to go pending within the first 14 days of being listed.
Zillow Showcase listings are selling for 2% more on average than similar non-showcase listings.
Zillow Showcase listings receive 75% more shares, saves and profile views compared to similar non-Showcase listings.
Updated: March 1, 2026

